InFocus / Blog

Welcome to InFocus / Our Talent Matters Blog—where actors, creatives, and emerging talent can find clear, helpful advice to feel more prepared and confident in front of the camera. Whether you're booking headshots for the first time or refining your portfolio, this space is designed to help you make smart choices, stay grounded in your goals, and understand what to expect. From finding the right photographer to preparing for your session and showing up with the right mindset, InFocus is here to support your next step.

July 01, 2025

AI – Friend or Foe for Actors and Their Headshots?

July 01, 2025/ Dwayne Brown

by Roj Whitelock
London-based photographer and HSM Associate Member

Everybody’s talking about AI right now, but in truth, it’s not that new. Anyone who’s ever used the spot removal tool or clone stamp in Photoshop over the last 30 years or so has allowed an algorithm to perform an editing task for them. But as this technology gathers pace and looks set to revolutionise many industries, including the arts, what does it mean for actors and for headshots?

June 19, 2025

Top 10 Things to Consider When Looking for a Headshot Photographer

June 19, 2025/ Dwayne Brown

by Sean Lewthwaite
Stockholm-based photographer and HSM Associate Member

Finding the right headshot photographer isn’t just about booking a session—it’s about making sure your image matches your goals. Whether you’re an actor, a creative, or a working professional, your headshot is often the first professional impression you make. Here are ten things to keep in mind when choosing the right photographer for you:

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